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Pathfinder & Strategic Planning

A great, integrated strategy first requires an assessment of the existing business marketing environment.

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Pathfinder & Strategic Planning

We believe that the best approach for managing and growing a strong business is to start with a clearly defined vision of your ideal business; then develop and implement a strategic plan to achieve it. Through our carefully designed marketing assessment called Pathfinder, technology services, as well as cutting edge tools and resources, our clients know they have a partner to help them achieve success.


Where We Start

Business Current State – “As Is”

To better understand the business capability, analyze your goals, and align a plan to help achieve the objectives, it is necessary to first assess the current state of the business.


With the Pathfinder assessment, we’ll examine your existing strategies & tactics, marketing & sales processes, provide a digital assets performance analysis, and examine your current marketing technologies (Martech).

What We Assess

  • Existing Strategies (lead gen, awareness, conversion)
    • Content, SEO, Paid Campaigns (PPC, Facebook, Linkedin)
  • Marketing & Sales Processes (lead hand-off, followup)
  • Digital Assets Performance Analysis
    • Website (speed, content, relevancy)
    • Social Channels (Linkedin, Facebook, Twitter, Instagram, Youtube)
    • Email Campaigns & Automation Rules
    • CRM
  • Current Marketing Systems
    • Marketing Tech Analysis
    • Technology Integration Analysis

Our goal is to help you define your brand vision and what the ideal future state looks like for you. To do so, we analyze your business, develop the strategic plan, tactics to implement, metrics to measure, and support you all the way to the finish line.


We do not believe in getting caught up in what’s “hot” or what’s “working now.” Rather, we partner with you to define YOUR ideal business and then guide you to achieve your business goals and objectives for growth.

Our Clients


Contact Us

  2315 Stepstone Lane, Hanover Park,
IL 60133 USA.

(312) 970-0096


Have a question?

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